A marketing strategy is a planned approach used by businesses to promote their products or services and reach their target audience effectively. It involves identifying customer needs, analysing market trends, setting clear goals, and choosing the right mix of channels (like digital, print, social media, or events) to deliver the message. A strong marketing strategy helps increase brand visibility, generate leads, and drive sales.

Digital marketing is the promotion of products or services using digital channels such as websites, social media, search engines, email, and online ads. It allows businesses to reach a wider audience, engage with customers in real-time, and track performance through analytics. Key areas include SEO, social media marketing, content marketing, PPC, and email campaigns. It is cost-effective, measurable, and essential in today’s online-driven world.

An e-commerce website is an online platform that allows businesses to sell products or services directly to customers over the internet. It includes features like product listings, shopping carts, secure payment gateways, and order tracking. E-commerce websites enable 24/7 sales, wider market reach, and a convenient shopping experience for users, making them essential for modern retail businesses.